Privacy Policy Brands4kids A/S (hereinafter referred to as Daily7Kids)

Via the website www.daily7kids.com of Brands4kids A/S, privacy-sensitive data is processed. This data is referred to as personal data. We consider careful handling of personal data to be of great importance. Personal data is therefore processed and secured with care by us. Our employees and third parties engaged by us are obligated to respect the confidentiality of your data. Any adjustments and/or changes to the website may lead to changes in this privacy statement.

In our processing, we comply with the requirements set by privacy law. This means, among other things, that we:

• Clearly state the purposes for which we process personal data. We do this via this privacy statement;
• Try to limit our collection of personal data to only the personal data necessary for the established purposes;
• First ask for your explicit permission to process your personal data in cases where your consent is required;
• Take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
• Respect your right to offer, correct, or delete your personal data upon request.

In this privacy statement, we explain which personal data we collect and use and for what purpose. We recommend that you read this statement carefully.

This privacy statement was last modified on May 20, 2018.

Use of Personal Data When using our website, you leave certain data with us. This may include personal data. Personal data is collected by us in various ways. For example, you can order items through our website, where we ask you to provide some personal data to complete the order.

You can also create an account on our website to gain insight into your orders. Additionally, personal data is collected when you view our website on various devices, such as a smartphone, tablet, or computer.

Furthermore, you may contact us with questions and/or complaints by mail, email, or phone. We will then contact you to address the question or complaint. Finally, we may collect data from you through contests and other actions in which you have participated or when you have participated in a contest from one of our media partners.

Data can also be collected through social media channels (such as Facebook and Instagram), for example, when you contact us with questions. In such cases, we only use your account name to respond to your message.

When using our website, we may process the following data from you (depending on the data you provide by, for example, placing an order, participating in contests, or creating an account):

• Name and first name(s);
• Gender;
• (Billing) address;
• Date of birth;
• Phone number;
• Email address;
• Technical data of the equipment you use (e.g., your smartphone/laptop/tablet, such as IP address, MAC address, and the software used);
• Your browsing behavior on the website, including mouse and click behavior and the duration and time of your visit to our website;
• Payment details;
• Purchase history;
• Login details of your account.

The above data is used for the following purposes:

• To allow you to order items through our website and to use all functionalities and services on the website;
• To process your order and inform you about its progress;
• To communicate with you by sending digital newsletters and/or mail;
• To offer you personalized advertisements and content on the Daily7Kids website and third-party websites based on your interests and (online) purchase history;
• To send you personalized newsletters based on your interests and (online) purchase history;
• To process your data for possible participation in contests and other actions, so we can reach you if you have won something;
• To answer your questions or handle your complaints via social media, email, mail, or phone;
• To improve our website, assortment, and services at an individual level. We do this based on your preferences, conducted market and customer research, and the use of our website by visitors.

Daily7Kids collects and processes this personal data, provided by the visitor/customer when entering into the agreement, consent, or legitimate interest.

Providing this personal data for a purchase is mandatory and a necessary condition to enter into an agreement with Daily7Kids. If this data is not provided, Daily7Kids may not be able to fulfill its obligations under your agreement or may not adequately enable you to meet your own obligations.

Retention Periods Your data is stored for up to seven years after making a purchase for analysis purposes and commercial purposes such as repeat purchase suggestions.

Provision to Third Parties Daily7Kids may, if necessary for the execution of the purposes included in this Privacy Statement, provide personal data to third parties.

Purchase agreement:

• Couriers and postal companies for delivering your order; When the product is purchased online also:
• Hosting party of the website including the developer;
• Payment provider for processing payments and refunds.

Furthermore, we will not provide the data you provide to other parties unless you have given permission, or it is legally required or permitted.

Daily7Kids does not, in principle, transfer personal data to countries outside the European Economic Area or international organizations unless necessary for the execution of the purchase agreement. Should this happen for other reasons, Daily7Kids will determine whether there is an adequacy decision within the meaning of the applicable regulations, and if such a decision does not exist, personal data will only be transferred if there are appropriate or suitable safeguards. In situations of transferring personal data, you can request a copy of these documents via info@brands4kids.dk to Privacy.

Newsletter We can send our newsletter by email if you have given permission. Each communication of this kind includes an option to unsubscribe if you no longer wish to receive our newsletter.

Profiling We combine your personal data from different sources to offer you the best online shopping experience. We do this by linking various data, such as your account data, purchase history, and browsing behavior on our website across different devices, like your computer, smartphone, or tablet. We may also supplement or optimize your data with data from public or sources where you have given permission for Daily7Kids's intended use. We only do this when legally allowed.

By combining your data from different sources, we can offer personalized offers and content on our website or third-party websites that match your interests and purchase history. We can also personalize our newsletter in this way. This allows us to make better and more targeted offers.

When collecting and combining your data, we use cookies. Cookies make it possible to show personalized offers from Daily7Kids on external websites, which are not owned by Daily7Kids. With cookies, we can see which advertisements on external websites have been shown to you and whether you have viewed them.

Accepting Cookies If you want to use all functionalities on our website, you need to accept our cookies. During your first visit, you will see a window where you can accept cookies. You do this by closing the notification or by continuing to browse our website.

Security of Personal Data Daily7Kids attaches great importance to the security of Personal Data. Moreover, we are legally obliged to ensure adequate security of your Personal Data. For this reason, we have implemented the following appropriate technical and organizational measures, among others, to protect your Personal Data:

• Personal data is pseudonymized and data carriers are encrypted;
• Implementation of a good password policy;
• Setting up authorizations;
• Personal data is stored on Daily7Kids servers or is securely hosted by suppliers with whom Daily7Kids has a processing agreement;
• Processing of Personal Data is recorded in a register;
• It is possible to guarantee the confidentiality, integrity, availability, and resilience of processing systems and services at all times;
• Setting up a procedure to periodically test, assess, and evaluate the effectiveness of the implemented security measures;
• Ensuring timely restoration of the availability and access to Personal Data in the event of a physical or technical incident.

SSL Daily7Kids uses certified SSL connections (the Secure Socket Layer protocol) for the website during the ordering process and all contact forms.

Changes to this Privacy Statement We may change this privacy statement from time to time. Changes will be published on our website. Therefore, it is advisable to regularly consult this privacy statement so that you are aware of these changes.

Access and Modification of Your Data If you have provided us with personal data, you can modify it at any time in your account. You can log in to your account at www.daily7kids.com You can also contact Daily7Kids – Webshop department if you want to access the data Daily7Kids has registered about you and for the deletion or any corrections if this data is incorrect or incomplete.

If you have any questions about the privacy policy of Daily7Kids, you can contact the Daily7Kids Webshop department via email at info@brands4kids.dk

Daily7Kids Industrivej 25, DK-7430 Ikast, Denmark  info@brands4kids.dk

Disclaimer Disclaimer for www.daily7kids.com Brands4kids A/S (Company registration no: DK-29225826), hereinafter referred to as Daily7Kids, hereby grants you access to www.daily7kids.com ("the website") and invites you to buy the offered products. Daily7Kids reserves the right to change the content or remove parts at any time without having to notify you.

Limited Liability Daily7Kids strives to update and/or supplement the content of the website as often as possible. Despite this care and attention, it is possible that the content is incomplete and/or incorrect. The materials offered on the website are provided without any form of guarantee or claim to correctness. These materials can change at any time without prior notice from Daily7Kids. Specifically, for prices and other information about products on the website, there is a reservation for obvious programming and typing errors. You cannot claim any agreement with Daily7Kids based on such errors. For hyperlinks to websites or services of third parties included on the website, Daily7Kids can never accept liability.

Intellectual Property All intellectual property rights concerning these materials are with Daily7Kids. Copying, distribution, and any other use of these materials are not permitted without written permission from Daily7Kids, except and only to the extent otherwise stipulated in regulations of mandatory law (such as right to quote), unless otherwise indicated for specific materials.

Other This disclaimer may change from time to time.