Daily7 privacy policy

 

Last updated: 09-06-2026

At Daily7 Kids, we care about your privacy. This privacy policy explains what personal data we collect, why we process it, and how we handle it.

 

1. Controller

Daily7 Kids is responsible for processing personal data as described in this privacy policy.

Company details

• Company name: Daily7 Kids / Brands4kids B.V.
• Address: Graafsebaan 137, 5248 NL Rosmalen
• Chamber of Commerce number: 59336382
• VAT number: NL853428530B01
• Email address: marketing2@brands4kids.dk

 

2. What personal data do we process?

When you visit our website, place an order, or contact us, we may process the following personal data:

Order and contact details

• First and last name
• Billing and delivery address
• Email address
• Phone number
• Order details
• Payment information (via our payment provider)

Technical data

• IP address
• Browser type
• Device data
• Website use and click behaviour
• Cookie information

 

3. Why do we process your personal data?

We process personal data for the following purposes:

Performance of the agreement

• Processing and delivering orders
• Handling payments
• Processing returns and complaints
• Providing customer service

Legal obligations

• Complying with tax and administrative obligations

Improvement of our services

• Analysing website use
• Optimising our webshop and user experience
• Securing our website against fraud and abuse

Marketing purposes

With your consent, we may use personal data to:

• Send newsletters
• Display personalised advertisements
• Analyse and improve marketing campaigns

 

4. Shopify

Our webshop runs on the Shopify Inc. platform.

When you visit our webshop or place an order, Shopify processes certain personal data on our behalf, including:

• Name
• Address details
• Email address
• Payment details
• Order details
• IP address
• Browser and device data

Shopify may process data on servers outside the European Economic Area (EEA). Shopify uses appropriate safeguards, including standard contractual clauses approved by the European Commission.

More information:
https://www.shopify.com/legal/privacy

 

5. Google Analytics 4

We use Google Analytics 4 to gain insight into the use of our website.

Google Analytics can collect, among other things, the following data:

• Pages visited
• Time spent on the website
• Click behaviour
• Technical device data
• Anonymised IP address

We have configured Google Analytics to protect personal data as much as possible and use this data solely for analysis and improvement purposes.

More information:
https://policies.google.com/privacy

 

6. Meta Pixel

We use Meta Pixel from Meta Platforms Ireland Ltd. (Facebook and Instagram).

This allows us to:

• Measure the success of advertisements
• Build audiences for advertisements
• Display personalised advertisements to visitors who have given their consent

Meta Pixel can collect data such as:

• IP address
• Browser information
• Pages visited
• Actions performed on the website
• Purchase and conversion data

This data can be linked by Meta to a Facebook or Instagram account.

More information:
https://www.facebook.com/privacy/policy

 

7. Cookies

Our webshop uses cookies and similar technologies.

Necessary cookies

These cookies are necessary for the webshop to function and cannot be disabled.

Analytical cookies

These cookies help us understand the use of our website.

Marketing cookies

These cookies are used for advertising purposes, including Google Analytics 4 and Meta Pixel.

Marketing and analytical cookies are only placed after you have given your consent via our cookie banner.

 

8. How long do we store data?

We do not store personal data longer than necessary.

The main retention periods are:

• Order and invoice data: 7 years
• Customer service contacts: maximum 2 years
• Newsletter data: until consent is withdrawn
• Cookie data: in accordance with the retention periods of the services used

 

9. Sharing of personal data

We never sell your personal data to third parties.

Personal data may be shared with:

• Shopify
• Payment providers
• Shipping partners
• Google (Google Analytics)
• Meta (Meta Pixel)
• IT and hosting service providers

When third parties process personal data on our behalf, we conclude processing agreements where necessary.

 

10. Your rights

You have the right to:

• Request access to your personal data
• Have your data corrected
• Have your data deleted
• Restrict processing
• Object to processing
• Transfer your data
• Withdraw previously given consent

For requests, please contact us at marketing2@brands4kids.dk

11. Complaints

Do you have a complaint about the processing of your personal data? Please contact us first.

You also have the right to file a complaint with the Dutch Data Protection Authority:

https://www.autoriteitpersoonsgegevens.nl

 

12. Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, and unauthorised access.

 

13. Changes

We reserve the right to amend this privacy policy. The most current version is always available on our website.