Last updated: October 2026

At Daily7 Kids, we value your privacy. This Privacy Policy explains what personal data we collect, why we process it and how we handle and protect your information.

1. Data controller

Daily7 Kids is responsible for the processing of personal data as described in this Privacy Policy.

Company information

• Company: Daily7 Kids / Brands4kids B.V.
• Address: Graafsebaan 137, 5248 NL Rosmalen, The Netherlands
• Chamber of Commerce number: 59336382
• VAT number: NL853428530B01
• Email: service@daily7kids.com

2. What personal data do we process?

When you visit our website, subscribe to our newsletter or contact us, we may process personal data.

Contact details

• Name
• Email address
• Telephone number, if you choose to provide it
• The content of messages or other information you choose to share with us

Newsletter information

• Name, if provided
• Email address
• Information about your newsletter preferences and interactions with our emails

Technical information

• IP address
• Browser type
• Device information
• Website usage and click behaviour
• Cookie information
• Information about pages visited and interactions with the website

3. Why do we process your personal data?

We process personal data for the following purposes.

Contact and service

• Responding to questions and requests
• Providing information about Daily7 Kids, our collections and retail locations
• Handling feedback or complaints

Improving our website

• Analysing website usage
• Improving our content and user experience
• Detecting and preventing technical issues, fraud or misuse

Marketing purposes

Where consent is required, we only use personal data for these purposes after you have given your consent.

This may include:

• Sending newsletters
• Measuring the performance of marketing campaigns
• Showing relevant or personalised advertisements
• Creating audiences for online advertising

You may withdraw your consent at any time.

4. Shopify

Our website is operated using the Shopify platform.

Even though products cannot be purchased directly through our website, Shopify may process certain technical personal data necessary to operate and secure the website. This may include:

• IP address
• Browser and device information
• Technical information relating to your use of the website
• Cookie information

Shopify may process personal data outside the European Economic Area. Where necessary, appropriate safeguards are used for international transfers of personal data.

More information about how Shopify processes personal data can be found in Shopify's privacy policy.

5. Google Analytics

We may use Google Analytics to better understand how visitors use our website.

This may involve processing information such as:

• Pages visited
• Time spent on the website
• Click behaviour
• Browser and device information
• Information about how visitors arrive at our website
• IP-related information

We use this information to analyse and improve our website, content and marketing activities.

Where consent is required for analytical cookies, these cookies will only be placed after you have provided your consent through our cookie banner.

6. Meta Pixel

We may use the Meta Pixel provided by Meta Platforms Ireland Ltd., including for advertising on Facebook and Instagram.

This allows us, for example, to:

• Measure the reach and performance of advertisements
• Understand interactions after an advertisement has been viewed or clicked
• Create audiences for advertising
• Show relevant or personalised advertisements to visitors who have provided the required consent

Meta may process information such as:

• IP address
• Browser and device information
• Pages visited
• Interactions with the website

Meta may be able to associate this information with a Facebook or Instagram account where it has sufficient information to do so.

Marketing technologies such as the Meta Pixel are only used where the required consent has been obtained.

7. Cookies

Our website uses cookies and similar technologies.

Necessary cookies

These cookies are required for the technical operation, security and display of the website.

Analytical cookies

These cookies help us understand how visitors use our website so that we can improve the website and our content.

Marketing cookies

These cookies may be used to measure marketing campaigns and to show relevant or personalised advertisements.

Where required by law, analytical and marketing cookies are only placed after you have provided your consent through our cookie banner.

You can change your cookie preferences at any time through the cookie settings available on the website.

8. How long do we retain personal data?

We do not keep personal data for longer than necessary for the purpose for which it was collected, unless we are legally required to retain it for a longer period.

As general guidelines, we use the following retention periods:

• Contact and service correspondence: for as long as reasonably necessary to handle the relevant contact or request
• Newsletter information: until you unsubscribe or withdraw your consent
• Cookie and analytics information: in accordance with the retention periods of the services used and your cookie preferences

When personal data is no longer required, it will be deleted or anonymised.

9. Sharing personal data

We do not sell your personal data to third parties.

Personal data may be shared with parties that support us in managing and improving our website and marketing activities, including:

• Shopify
• Google
• Meta
• Email and newsletter service providers
• IT, hosting and security providers
• Other service providers that process personal data on our behalf

We only share personal data where necessary and, where required, put appropriate data-processing agreements in place with these parties.

10. External websites

Our website may contain links to websites operated by retailers, social media platforms and other third parties.

When you visit an external website, the privacy policy of that third party applies. Daily7 Kids is not responsible for the way external parties process personal data.

We recommend reviewing the privacy policy of the relevant website when leaving the Daily7 Kids website.

11. Your rights

Depending on the circumstances, applicable privacy legislation gives you certain rights regarding your personal data, including the right to:

• Request access to your personal data
• Have incorrect personal data corrected
• Request deletion of your personal data
• Request restriction of processing
• Object to certain processing activities
• Request transfer of your personal data
• Withdraw previously given consent

For questions or requests relating to your personal data, please contact us at service@daily7kids.com.

We may request additional information to verify your identity before processing your request.

12. Complaints

If you have a complaint about how we process your personal data, please contact us first at service@daily7kids.com.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

13. Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, unwanted disclosure and unauthorised alteration.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when our website, services or applicable legislation change.

The most recent version of this Privacy Policy will always be available on our website.